One of the most expensive components for a VR-ready PC is the graphics card. NVidia is targeting more budget-conscious users with the GeForce GTX 1060. At an MSRP of $250, it costs almost 1/3 less than the recently-released GTX 1070 ($380 MSRP). At the same time, because of its advanced Pascal architecture, it offers better slightly performance than the Maxwell-based GTX 980, at a lower price (the GTX 980 is currently over $400 street).
The GTX 1060 is scheduled for release on July 19.