Apple has invited the press to a September 12 event. The invitation beckoned, “Gather Round,” with a simple circle. What if Apple is creating a 360 camera? “Hogwash,” you might say. Hey I know the chances of that are extremely small, but here’s how it COULD happen…
For a long while now, Apple hasn’t created any totally new groundbreaking product. They’ve been sitting on piles of cash and are looking for the next big thing, one of which is AR, and to some extent VR.
Now several months ago, a tiny little company called Insta360 approached Apple to partner up with them and sell a 360 camera called the Insta360 One (reviewed here) through their store. Somehow, Insta360 persuaded Apple, and Insta360 One appeared on the Apple online store in March 2018.
We don’t know how well Insta360 One sold on the Apple store. But perhaps it sold well enough to merit closer attention from Apple execs. Whereupon they discovered how a stabilized 360 camera could appear like an invisible flying camera. (If you’re new to 360, please have a look at this video)
It looks amazing. It looks… dare we say, “magical.”
Now there’s a word we haven’t heard in a while from Apple. Not for lack of desire, for sure. Since Steve Jobs passed away, Apple hasn’t come up with a magical product (apologies to Apple Watch fans).
Could a stabilized 360 camera be just such a product?
Stabilized 360 cameras are definitely amazing and extremely useful to average consumers, yet few people know about them. A person who sees one for the first time just might indeed describe it as magical. It would certainly transform the way they take their photos and videos.
So as our story goes, Apple execs call Insta360 and say, “Hey guys. We love your product. We want to invest your company and become co-owners. Now we want you to create a 360 camera just for us. Here are a few tweaks we want to see…”
And then poof… we wake up from our dream! 🙂