YouTube is restarting the VR Creator Lab and will be giving away VR180 cameras and free training in VR content creation.
YouTube is accepting applications from channels with over 100K subs in the Americas. Selected participants will go through a 3-day boot camp from April 16-18 at YouTube Space LA and will have 3 months of training.
Participants will receive:
– a new VR180 camera
– $20,000 budget toward the production of their project
– professional instructors and mentors
– access to a community of other VR180 creators
The deadline for entries is March 11. You can apply here.
I’m glad to see YouTube restarting this program. I hope their strategy of using YouTube influencers works this time, because they tried it in 2017 and it seemed to have no impact. One possible difference maker is the timing. VR may have a second surge this year from several events:
– the release of Oculus Quest standalone 6DOF VR headset this spring
– the rumored release of an Oculus Rift S, which may be even more affordable than the Rift
– rumors that Nintendo might add a VR function to the popular Nintendo Switch
– meanwhile, the proportion of PC gamers using VR is still miniscule, but is steadily increasing.
One question is what VR180 camera YouTube will be giving away. I doubt they have the budget to give away Z Cam V1 Pro cameras. Will it be the Lenovo Mirage, or will it be the yet to be released Yi Horizon, or one of the newer hybrid VR180 cameras such as the Vuze XR or Kandao Qoocam? We’ll probably find out around Q4 2019.
What do you think YouTube needs to do to make VR180 mainstream? Let me know in the comments!