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Samsung S10 packs an ultrawide lens; impact on GoPro and 360 camera industry

Samsung Galaxy S10: impact on 360 camera market

Samsung has just launched the S10 series of phones, with several features including Snapdragon 855 processor and real 5G support for the S10 5G.  But I think one of the most important features of the S10 series phones are their ultrawide lenses*, with a 120-degree field of view.  Could these lenses have an impact on the 360 camera industry?  [*S10e, S10, S10+, and S10 5G have ultrawide lenses and standard lenses.  In addition, the S10 and S10+ have telephoto lenses.]

Almost all smartphones have lenses of around 28mm equivalent, which is a useful focal length but is too narrow for action videos.  The S10 and S10+ have a 120-degree ultrawide lens, almost like having a built-in GoPro on your phone.  S10 and S10+ users will likely find much less need to get an action camera, although it remains to be seen how the S10’s ultrawide image quality and stabilization compare with GoPro.  [One reader expressed skepticism that a phone could replace an action cam due to the possible damage to the phone.  In this regard, 3rd parties such as Otterbox will release very tough cases that can make phones much more durable for all but the most extreme uses.]

GoPro Fusion review and comparison
Will 360 cameras lose market share to ultrawide lens smartphones?

How about 360 cameras?  On one hand, ultrawide-equipped smartphones could make it easier to take groups shots or other shots for which a user might otherwise use a 360 camera, thus arguably diminishing 360 camera sales. However, I believe that ultrawide-equipped smartphones will be a net positive for 360 cameras.

How do I know? Because that’s how I got into 360 cameras.

Fuji S5 + Sigma 10-20 @10mm
Fuji S5 + Sigma 10-20 @10mm.  ISO 200, f/4, 1/400.  2012.

I have been a photographer since 2007, and my favorite type of lens has changed over time. When I was a beginner, I loved telephoto lenses. It was so easy to create portraits with beautifully blurred backgrounds. As I grew more experienced, my preference shifted wider to normal focal lengths, then to 35mm, then to 28mm and 24mm, then to ultrawides and fisheyes. It was my interest in ultrawides and fisheyes that gave me the confidence to try a 360 camera in May 2015 — the Ricoh Theta — and indeed, many techniques for ultrawides and fisheyes apply equally to 360 cameras.  Sixty 360 cameras and almost four years later, I’m still shooting in 360.

Likewise, users who have never had an ultrawide lens before could discover how useful and practical they are, and might consider 360 cameras as the logical next step. Many 360 camera users, for example, have or had GoPro or action cameras before deciding to get a 360 camera.

So, rather than presenting a threat to the 360 camera market, I believe ultrawide lenses in smartphones have the potential to grow the market for 360 cameras.

Anyway, I will order the Samsung S10+ as soon as it’s available and will post about its image quality particularly its ultrawide image quality.

Meanwhile, what do you think of ultrawide lenses in smartphones?  Will they help or hurt the 360 camera industry?  How about the action cam industry?  Let me know your thoughts in the comments!

About the author

Mic Ty


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  • Hi Mic,

    Agree with you. Only way for 360 to proliferate is to grow the category through awareness and earn attention. Then it comes down to positioning for the brands and being competitive, while for consumers, it’s choices and use case (both functional and emotional).