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Vivepaper: HTC Vive enhances newspaper and printed media with AR

HTC announced a new service that will enhance print media with a form of augmented reality. 

Called Vivepaper, it makes use of the HTC Vive’s built-in camera to recognize scan codes on print media such as magazines.  The Vive can then display related content such as a 360 photo about the article that the user is reading.  Vivepaper will also work on compatible smartphones when used with a Google Cardboard viewer that does not cover the phone’s built-in camera.
Vivepaper will launch on October 31 and will be first featured in the December issue of Conde Nast Traveler in China.  Here is the official site.