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Ricoh Theta adds 3D butterfly effect!

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Just in time for summer, Ricoh added a charming new 3D butterfly effect for Ricoh Theta photos uploaded to!  The effect is 3D, changing based on the viewers chosen viewpoint.

Here is a sample by Katsunori Takamatsu:

な〜の〜は〜に〜と〜ま〜れ〜♪ #butterfly3d #theta360 – Spherical Image – RICOH THETA

To add the effect, simply add the hashtag #butterfly3d in the description when you upload it to

Other effects that Ricoh has enabled include fireflies (#firefly3d), cherry blossom petals (#sakura3d), and rain (#rain3d).