360 Camera Software and Platforms 3D Virtual Tour Software

CUPIX: You need to get this unbelievable 3D virtual tour software — before your competitors do!

There are many virtual tour software, but this is without a doubt the most amazing one I’ve seen. It’s called Cupix and with it, you can create a 3D virtual tour similar to Matterport using nothing but your 360 camera, and you can do it automatically!  Check out this video demo:

A typical 360 virtual tour is usually divided into rooms. Clicking on a room allows you to see a 360 view of that particular room. You then click on another room to go to the new room. By contrast, a 3D virtual tour is designed to enable you to move around within the room or even between rooms.

Matterport Pro2 volumetric 3D VR camera
Matterport Pro2 volumetric 3D VR camera

The most well known example is probably Matterport, which uses a depth-sensing camera to scan the room and create a volumetric 3D map.  To use the Matterport camera, you create several 360 scans of each room. You then upload the scans to Matterport’s cloud service which will combine the individual scans to create a 3D map of the room.  It’s really amazing but their camera costs $3,995 (as of October 2017), on top of subscription fees of $49 to $149 per month.  There’s also a $19 processing fee per 3D space.

Cupix creates a 3D map similar to Matterport but with some important differences: first, instead of using a depth-sensing camera, it uses ordinary off-the-shelf 360 cameras that can cost less than $150.  Second, because each point in the map can be taken instantly (instead of taking several seconds to scan), it’s much faster.  Matterport takes about 45 minutes to shoot 1,000 square feet of space.  Cupix takes only about 10 minutes per 1,000 square feet.

How to capture a 3D space with Cupix

To capture a space on Cupix, you simply take a 360 photo every few feet (about 4 feet or so).  Tip: your workflow will be much faster if you use a 360 camera with in-camera photo stitching such as the Ricoh Theta S or Theta SC.

When you’re done taking the photos, simply upload them into the cloud for processing.  There’s no need to tell the software where you took each photo.  Instead, Cupix’s powerful computers use computer vision to analyze your 360 photos and use them to generate a 3D map.

3d mesh generated by Cupix
3d mesh generated by Cupix

When the map is ready, you’ll get an email.  From there, you can edit the tour by adding 3D text or 3D photo frames for example.  You can then embed the virtual tour, with custom watermarks and other options.

Cupix emdedding options
Cupix emdedding options


Here is a sample 3D space virtual tour created in Cupix.

Benefits of a 3D virtual tour

Besides being more immersive, there are several practical benefits for a 3D virtual tour.  If you create a virtual object such as 3D text, you only have to do it once, and it will be seen in all the photos where that portion of the room is visible, with the correct perspective.

Another feature of Cupix is measurement.  If you have an object with a known length, such as a doorway, you can specify the length of that object in Cupix and Cupix will be able to measure the rest of the space.  For example, you could use a virtual ruler to find out how wide is a hallway to see if something would fit within it.

The most important benefit is better engagement.  For example, in one case study, a hotel had a 25% higher conversion rate.

How to get Cupix

Amazingly, Cupix is available for free during its beta phase!  You can simply sign up at Cupix.  Also, please join the Virtual Tour Photographers Network on Facebook so we can share techniques and business opportunities. In the meantime, here is another sample 3D virtual tour:

About the author

Mic Ty


Click here to post a comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

  • Hi,
    Looked at the provided Cupix samples and was disappointed with firstly, the very slow download speed from their server (I have a fast 105Mb download speed with Virgin fibre) and secondly Ifelt that the spacing between nodes/scenes was too short. Overall the fluidity was poor.

    It needs a lot of playback development. OK Matterport is very expensive, but the delivered end products are superb. I guess it comes down to what is affordable, doable and suits your customer base.

    • Hi Harris. The spacing between nodes depends on the user.

      Re speed, I was told it increases the longer you use it because it will switch to a server closer to you.

      Best regards,

  • Hi, have you had a chance to try Cupix with the Insta360 Pro? I understand the Insta360 Pro does in-camera stitching, however I’m not sure how much time is required in-between sequential shots… The Ricoh Theta S is great for quick shots (~6s between a shot), but not ideal for high resolution 360 photos. The Panono on the other hand is the complete opposite… Hoping that the Insta360 Pro is the sweet spot (especially with the 15k resolution update).

      • I tried this with the insta360 Pro, firware v165, capturing in RAW, then batch export from Lightroom Classic to JPG (the format Cupix needs). THe result looks to be superb, except that none of us can find a way to view the experience in a headset. Since they rely on WebVR, and nobody seems to know how to use WebVR, this is a huge hurdle. They go to great length to show everyone how to capture and create, as I’d assume during their Beta so they can collect more data on what’s working and what’s not. But thye kind of leave people high and dry for viewing and showing content in VR, especially to non-vr folks.

        I’ve tried Chrome, Chromium, Firefox, Samsung Internet for GearVR (with WebVR Enabled in settings), as well as multiple browsers on my S8+, non of which render a usable experience in cardboard. I’ve got every headset here to try it on, if anyone knows what looks good?

  • Hi Mic

    Great Find! I have a Panono Camera which I love, now I am somewhat familiar with this, but I do have a question. Do you have just by adding ‘depth’ it makes the viewing experience better?

    I am sure on this forum we have seen Matterport in action and it is nice, but….I am not sure…any thoughts?


  • hi, i just bought a “Nikon KeyMission 360”, is that a good camera to use for this, best buy gave me 14 days to try it out
    also, how reliable is cupix, im looking to post some vr tours for customers but i dont wanna look bad by having a site thats too slow to view, are there other sites that do the same as cupix?

      • Thanks Mic,

        I finally got my QooCam 8K and shot my first virtual tour for practice. Also shot some video with it that rendered while I was sleeping, need to check it out now that I’m off work for the day. I did manage to crash my rather beefy system playing with some throwaway footage on day one trying to run it through the new GoPro reframe plugin (the version from when the Max launched, I updated it and hope it is better behaved next time)

        Kacey Green

  • Hi Mic, it’s Scott. I’m still with Cupix and it’s been a while. I noodled on the best context to reconnect and settled on this thread rather than email or another avenue. I like what you’re doing with VR headsets and am personally liking the Vision Pro; in my mind Apple’s figured out the killer app and it’s virtual displays (plain and simple). I bet you’re also watching emerging hard-core AI research and if you are it’s also probably keeping you up at night. Exciting times.

    Mic, we made a bit of progress since we last talked and you publicly reviewed Cupix.

    We have a simple app for creating 3D models and 3D meshes.
    It’s called Cupix Vista and is compatible with Theta X or any recent Insta360 camera. There’s even an app which configures all camera settings. This makes it easy to jump right in since 3D is becoming ubiquitous and we’re helping make it ubiquitous.
    Kids, Enthusiasts, Industry Novices and Pros have shown it’s robust and scalable.
    Industry pros are giving a camera to their kids (I’ve done it with my 10yo & 13yo) and their eyes pop out if only for a moment. It super easy and just works. Give them a camera, hit record, and tell them to go explore for 20 minutes. I’ve linked a video and results are typical.
    It is so easy. Please give it a try.

    Video with Typical 3D Mesh: https://www.youtube.com/watch?v=cXXvIK611Pw&t=2s
    New Testbed, Cupix “Vista”: https://apps.apple.com/ag/developer/cupix/id1103646712

    Hopefully this message gets to you with the enthusiasm I am trying to convey. Reach out if you have any Q’s or need attention or need a reference (kid, pro, or otherwise), I’m happy to bring in help if needed.

Exit mobile version