360 Camera News and Info

360&Co’s affordable modular 8K 360 camera launches on Kickstarter

360&Co affordable 8K 360 camera
360&Co affordable 8K 360 camera

360&Co is crowdfunding an affordable 8K 360 camera with a modular design. Starting at just AUD1800 (approx. $1290), 360&Co. may appeal to prosumers or independent filmmakers looking to shoot in 8K.

Here is the launch video:

Here are the specifications:

360&Co 8K camera specifications
360&Co 8K camera specifications

360&Co has several modules planned:

360&Co 8K 360 camera modules
360&Co 8K 360 camera modules

Here are sample concept videos:

I’m not sure what they mean by concept videos. They might be just testing the stitching of the proposed lens configuration.

If you want to support their project on Kickstarter, here’s their page.  Please note that backing a crowdfunded project is not the same as preordering.  With crowdfunding, you send your money upfront, not at the time the product ships.  And meanwhile, there are almost always delays, sometimes for a year or more.   A delay might not sound like a big deal, but for 360 cameras, that is probably one of the highest risks because the industry moves very rapidly.  A delay of a year is a delay of a generation, making the camera more likely to be obsolete even if it is delivered.

The worst case scenario is that the company fails to produce the product at all.  Whether it is delayed or the product fails to ship, backers have very little recourse and often can’t get their money back.  I myself have backed crowdfunded projects that have failed to produce a camera.   When it’s $100 or even $200 at stake, the risk might be tolerable.  But in this case, they’re asking for $1290, which is a lot of money to put at risk.

To be fair, there have been several successful crowdfunded projects, and even a few that delivered ahead of schedule.  In my experience, the most successful projects are by companies with an established history, such as Insta360 or Kandao, but 360&Co is a brand new startup.

I did suggest to 360&Co to use a preorder instead of crowdfunded project.  But it seems they wanted to insist on a crowdfunded model, or perhaps they had no choice.  Anyway best of luck to the 360&Co team.  If you have any messages for them, please post it in the comments below.

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Mic Ty

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