360 Camera Reviews

Ricoh Theta S: a Long Term Review, plus 10 advantages over its competition in 2016

With my upcoming comparison between the Samsung Gear 360 (reviewed here) and the Ricoh Theta S, I thought it would be good to revisit the Theta with a long-term review.  I’ve had the Ricoh Theta S since launch (October 2015) and I still use it often.  This is an updated version of the review that I posted previously.  At the end of this review, I will also lay down what I believe are the Ricoh Theta’s unique strengths compared to its newer competition.

At the time I wrote the original version of this review in January, VR was very hot.  People were calling 2016 the year of VR.  Has the interest decreased over time?  Let’s have a look.  Here is a chart showing the number of searches for “virtual reality” or “vr” on Google as of January 2016 (“virtual reality” was rated 6, while VR was rated 54):

Here is the chart as of June 26, 2016:

Rather than slowing down, the interest has increased even further, with “virtual realty” at 9 and VR at 100.  With the upcoming release of the Playstation VR, I have no doubt the interest will increase further.

Part of the interest in VR is in user-generated content through 360-degree cameras, one of which is the Ricoh Theta S.  It is the third generation of the Theta, which first came out in 2013.

The Theta S takes photos and videos with 360-degree horizontal and 360-degree vertical field of view.  Unlike panoramic photos with some cameras and phones, the Theta S captures its photospheres with a single shot, making it possible to capture movement and action in real time.


Ricoh Theta S

Separate from the increasing interest in VR shots, I think the Ricoh Theta S is a very good camera for family photos and vacations.  Many family photos are taken for documentary purposes, i.e., to memorialize events and places we’ve been to.  Especially in this age of social media, photos help us share our stories with friends and family.  The Ricoh Theta S serves that function very well.


The Ricoh Theta is a unique camera that shoots 360-degree photospheres.  While there have been other cameras that can take 360-degree panoramas, the Ricoh Theta strikes a very good balance of usability, image quality, and price.

Christmas eve dinner #theta360 – Spherical Image – RICOH THETA

I had the original Ricoh Theta, the second-generation Theta m15 model, and I now use the third-generation Theta S.  In this post, I review and compare the three models, with an emphasis on the Theta S.  Note: For images here with the Ricoh Theta logo, such as the one above, you can click on the images to view the photosphere (as long as your browser supports it).

Ricoh Theta m15


Panoramic cameras have been in use as early as 1843. Previous methods relied on the camera taking several photos as the camera is rotated.  Previous digital cameras used a similar approach, with stitching either done internally, or in post-processing.

Another approach was to use a 360-degree mirror which would reflect into a lens (catadioptric design).  Examples include GoPano and Kogeto Dot. The disadvantage of the catadioptric approach is that it will have a relatively large blind spot along the stem of the mirror – the thicker the stem, the larger the blind spot.  A variation on this approach is to use a very wide angle fisheye lens and point it upward, so the periphery provides a seamless 360-degree view (although the vertical field of view is around 235 degrees or less).  That is the approach used by cameras such as the Kodak SP360 and 360fly.

A newer approach is to stitch a panorama but instead of using one camera to take several shots, they use more than one camera to take several shots simultaneously.  For example, the NCTech iris360 ($1,999) camera uses four cameras to produce a 360 x 295 degree view.  The BublCam ($799) uses four cameras in a tetrahedron formation in a ball-shaped body to produce a complete 360 x 360 degree spherical view. In the case of the Ricoh Theta, it uses two fisheye cameras to produce a 360 x 360 degree view.

Compared to other 360-degree cameras, the Theta is priced competitively, and is smaller and more portable.  Here was the prototype.  The Theta has several advantages over more traditionally stitched panoramas:

– Ease of use – precise stitching of a 360 degree panorama requires skill.  You need to find the camera’s nodal point and be able to rotate the camera around it.  There are brackets designed specifically for that purpose and they are quite expensive.  Stitching the images together can also take time.
– Because the Theta takes a shot at a single moment in time, it does not run into problems with elements that move.
– Near-instant review – you can see the 360-degree shot almost right away instead of having to stitch it together first.
– Compared to a catadioptric design, the Theta has a smaller blind spot (which translates to a wider vertical field of view), and is less prone to dust.  It arguably has a higher image quality because a catadioptric design requires a lens with high resolution, especially at edges.

The disadvantage of the Theta is that the resolution is not as high as the resolution of a stitched panorama, nor is it as high as that of more expensive 360-degree cameras that use more lenses and sensors.

OK so a photosphere is cool, but it sounds very specialized.  How often would you really use such a feature unless you’re a real estate agent creating virtual tours?  Can the Theta be used for anything else?  Yes, actually the Theta’s abilities can be used in many ways.  Here are some of them:

1. Same uses as fisheye. Recall that fisheye lenses have a very short focal length, an extremely wide angle, and exaggerated distortion. The Theta shares these same features and therefore can be used in the same ways a fisheye lens can be used. See here for various applications of a fisheye lens.

In the shot below, I used the Theta to capture not just our lunch, but the surrounding area as well (actually even the wall “behind” the view here, although the wall is not shown in this crop). The wide angle gives additional context, and the subjects are framed by the Christmas decor on the edges, and the converging lines on the ceiling.

Christmas brunch

2. Immersive photo. By giving the audience a 360-degree view of a location or event, a Theta image creates an immersive experience for your audience. This shot of a toy store doesn’t just give the viewer a view of the colorful toys but surrounds the viewer with them.

Toy store – Spherical Image – RICOH THETA

The immersive effect is even more powerful when the Theta’s images are viewed on a VR headset such as the Samsung Gear VR (reviewed here).


3. Interactivity. A photosphere is different from static photos because the viewer can interact with it. The viewer can be a more active participant in the viewing experience. I took the shot below while we were on a ride at Legoland theme park. As the viewer rotates the image around, they can get some sense of the thrill and vertigo from the ride.

Legoland airplane ride – Spherical Image – RICOH THETA

4. Photo of a complementary pair. The Theta can take a photo of a pair of complementary subjects, such as a performer and the audience reaction, or any kind of action and the consequent reaction.

Terranea Resort (Ricoh Theta S with waterproof smartphone pouch) – Spherical Image – RICOH THETA

5. Getting it all in. The Theta’s ability to capture the entire surrounding view can be used to take a photo of an immense environment. I used the Theta to take a photo of the new hall at Tom Bradley Terminal at LAX.

LAX Tom Bradley International Terminal – Spherical Image – RICOH THETA

6. Group shots. When I take a photo of a group, especially during a meal, it’s not easy to get everyone in the picture, unless people go out of their way to stand up and pose as a group. I used the Theta to take a photo of a holiday lunch with my family.

TuanTuan Chinese Brasserie (SM Megamall) – Spherical Image – RICOH THETA

7. Context for a subject. The Theta can show multiple points of view simultaneously, which can be used to capture not just the subject but another compositional element that can give context for the subject. In the shot below, I used the Theta to take a photo of my daughter at a balloon popping game at an amusement park. The Theta not only captures the focused expression on my daughter’s face, but the expectant expressions on the onlookers, the balloons to be popped, and the prizes being offered.


A photo posted by Mic Ty (@creadvty) on Jan 13, 2016 at 4:00pm PST

8. The Big Reveal. Because Theta images can be interactive, you can select a point of view that builds up toward another point of view.

The Big Shop – Spherical Image – RICOH THETA

9. Leading lines. The ultrawide angle of the Theta causes parallel lines to converge toward the center, and even perpendicular lines seem to radiate from the center, which can be used for a powerful effect.


A photo posted by Mic Ty (@creadvty) on Jan 17, 2016 at 8:09am PST

10. Un-selfie. Selfies are ubiquitous but they can also be boring and can make the photographer seem self-absorbed. Images taken with the Theta can also include the photographer, so technically yes they are selfies, but there is so much more to the image than a photo of the photographer that the image appears less narcissistic. In the photo below at a Legoland concert, I used the Theta to capture the performers, the artificial snow, and the audience’s delight. Although I’m in the shot, the photo doesn’t give the impression of being a selfie.

Concert at Legoland (Carlsbad, California) – Spherical Image – RICOH THETA

11.  360-Specific Apps.  There are several apps that are uniquely suited for 360-photos.  For example, Rollworld allows you to morph your 360-degree photo, changing the point of view in seemingly impossible ways.


Using Rollworld and similar apps, you can also create animations from your 360 photos, such as this (posted on Instagram):


These are just a few of the many ways the Theta can be used other than for virtual tours.  Check out the #Theta360 tag and official Ricoh Theta account (@Theta360Official) on Instagram to see how people are using the Theta for anything but photospheres.  Indeed, I would say that the Theta has one of the most numerous possible applications compared to other lenses.

The Theta has had three generations: the original Theta, the m15 and the S.  The original Theta was introduced September 2013 and took so-called 720-degree photos (360 horizontal * 360 vertical) with a 6mb resolution (3584×1792). The m15 came a year later and is almost identical to the original, except that it added the ability to take panoramic videos. The newest model is the S, which was released around October 2015 and made several improvements:
– Much higher resolution (5376 x 2688)- Live view (via smart device app)
– lower noise
– HDMI live streaming
– adds 720p / 15fps video mode (more compact)
– noise reduction mode
– DR compensation mode

Honestly, if you’re buying a Theta, the S has so many improvements and it’s not much more expensive than the original Theta or m15, that you may as well get the S, unless you’re very sure that you won’t need or want any of the S’ improvements.

Field of view: 360 degrees x 360 degrees
Shooting distance: Approximately 10cm to infinity (from front of lens)
Shooting mode: Auto, Shutter priority, ISO priority. S adds Manual.
Exposure compensation: Manual (-2.0 to +2.0EV 1/3EV Step)
ISO sensitivity: ISO 100~1600
White balance: Automatic, Manual
Aperture: f/2.0 (S); f/2.1 (original and m15)
Shutter speed: 1/6400 – 60 seconds (S); 1/8000~1/7.5 second (original and m15)
Memory: Internal, approximately 8GB or around 1600 photos (S); 4GB or around 1200 photos (original and m15)
Power: Internal lithium ion battery, rechargeable via USB cable
Battery life: ~260 photos (S); ~200 photos (original and m15) (with Wi-Fi on, transmitting images at 30-second intervals; duration varies with usage conditions)
Image file format: JPEG (Exif Ver2.3) DCF2.0-compliant
External interface: Micro-USB: USB 2.0
Dimensions (LxWxD): 42 mm (approx.1.65 inches) x 129 mm (approx. 5.08 inches) x 22.8 mm (approx. 0.9 inches).  Depth 17.4 mm/approx. 0.69 inches without lenses
Weight: Approx. 125g (S); 95 grams (original and m15)
Operating temperatures: 0 to 40 degrees Celsius (32 to 104 degrees Fahrenheit)
Operating humidity: Under 90%
Storage temperatures: -20 to 60 degrees Celsius (-4 to 140 degrees Fahrenheit)

The Theta has a slim body, similar to a smartphone but longer and narrower, with a prominent lens on both of its sides.

Parts of original Theta and m15

Back of the Theta

The original Theta and m15 have bodies that appear identical. The controls are simple: a shutter button, a WiFi button and a power button. On the m15, holding down the WiFi button while turning on the m15 toggles between photo and video. The top has a speaker. The bottom has a micro USB port and a 1/4-20 tripod socket.  There is no LCD preview screen, memory card slot, or replaceable battery. The original Theta and m15 available in several colors: white, yellow, pink, and blue.



Parts of Theta S

The S still looks similar to the original and m15 but adds a dedicated button for switching between photo and video. There is also an indicator below the shutter button showing whether WiFi is on, and whether the camera is in photo or video mode.

On the bottom of the camera, there is a new HDMI port for livestreaming to an HDMI recorder. The Theta S is available only in black.



There are two ways to take photos with the Theta: either using just the Theta itself, or with a smartphone or tablet.
With Theta itself
Taking photos with just the Theta itself is simple. The cameras are panfocal so there’s no need for any kind of autofocus. Exposure is automatic when using the Theta by itself. Technically, the only thing you need to do is press the shutter. However, composition can be tricky — see below (Theta Details: Composition).

There are a couple of hidden modes on the Theta S:
Self-timer: you can activate a self-timer (be sure to use the most current firmware). Just hold down the Wi-Fi button then hold down the power button until the Theta turns on. You’ll notice the ready light will be green instead of blue.
Livestream: on the Theta S, you can activate livestream mode. While the camera is off, hold down the shooting mode button then hold down the power button until it powers up. You will see a “Live” indicator showing that it is ready for live streaming.


Live stream mode

With a smartphone or tablet
The Theta has dedicated apps for iOS and Android. There is a separate one for the S on one hand, and the original and m15 on the other. Shooting with the app allows some control over the exposure and white balance, or take interval photos (for a timelapse or otherwise).

To connect to the app, just turn on the Wi-Fi by pressing the Wi-Fi button.  On your phone, connect to the new Wi-Fi network created by the Theta.  The default password is the numerical portion of the Theta’s serial number.  Once connected, you can then launch the app.

To control exposure, you can choose from Auto, Shutter priority, ISO priority, and manual (you specify the ISO and shutter). There is also exposure compensation at +/- 2EV (1/3 stop increments). Aperture is constant at f/2 for the S and f/2.1 for the older models.

The S also allows you to select three options: noise reduction mode, DR (dynamic range) compensation mode, and HDR rendering. Noise reduction is for low light situations. DR compensation is for contrasty scenes with bright highlights. HDR rendering is to get a flatter contrast curve for a scene with wide dynamic range. These modes will cause the Theta to take multiple shots then combine them, so any movement can result in ghosting. They work best with a tripod.

Whether you’re taking a photo using the Theta by itself or with a smartphone, pressing the shutter will cause the Theta to emit a loud chirp. There is no silent mode or way to decrease the volume. There is also strangely no self-timer mode, even though it has been requested by users ever since the original Theta was released (the closest alternative is to use interval shooting).
If you have the latest firmware update, there should be an option in the settings to adjust the shutter sound volume from high, medium, low, or off.  The latest firmware will also allow you to change the self-timer setting (2, 5, 10 secs. or off).  Once the self-timer setting is specified in the app, the camera will keep that setting even after being turned off.

3rd Party Apps
In addition to Ricoh’s apps, there are third party apps for the Theta. Some are merely similar to Ricoh’s own app, though there are a few that add functionality such as for bracketing HDR exposures.

The Theta’s fisheye lenses are pretty good but there are some weaknesses in images because the lenses are being pushed heavily.  Each fisheye lens captures a circular fisheye image:


However, these twin fisheye images are converted into panoramic equirectangular images (this happens internally, and you normally can’t get the unconverted fisheye images).  To convert them into equirectangular images, the edges of the fisheye images have to be stretched to fit a rectangular frame, similar to this one, which is the native JPEG image that is saved into memory:

Unedited equirectangular image format

The stretching of the fisheye edges leads to a lot of softness around the edges of the image.  When taking photos, you may want to take into account that the sharpest parts of the photo will be the parts to which the fisheye lenses are pointing.  Conversely, the softest parts of the photo will be those things that are captured along the edges of the Theta.

Another issue with the lens is the severe chromatic aberration and fringing along high-contrast areas. Chromatic aberration is worse along the edges of the image.

The Theta’s flare resistance is nothing to write home about.  Very bright light sources can decrease the contrast as well as produce flare artifacts.

The image quality of the sensor of the original Theta and m15 is roughly comparable to what you would expect from an older smartphone such as the iPhone 4.  It’s not terrible, but it will not withstand pixel peeping.  Here is a sample from the m15:


Terranea Resort (Ricoh Theta m15 comparison) – Spherical Image – RICOH THETA

Just looking at the image as-is, I think it looks ok.  However, if you zoom in to the pixel level, you can easily see the sensor’s limitations.

The Theta S greatly improved the image quality of the sensor, especially with resolution.  In terms of image quality, I would say it is similar to the image quality of an iPhone 6.  I like the colors, although the white balance is usually inaccurate.  Below is a shot on the Theta S for comparison:


Terranea Resort (Ricoh Theta S comparison) – Spherical Image – RICOH THETA

If you’re not a pixel-peeper, you might wonder if the extra resolution is truly necessary. I think the extra resolution is extremely useful, particularly if you want the freedom to change the composition of the image or to use a different projection (see below under Theta Details: Editing). The improvement in image quality is significant enough that I would have been happy to upgrade from the m15 to the Theta S for that reason alone, regardless of the other benefits of the Theta S.

Both the m15 and S can take 360-degree videos.  The videos have to be converted from the twin circular fisheye format to an equirectangular format that can be recognized by 360-degree viewers and players such as the YouTube app. The video quality is not very good, although it is about the same as other competitors that are limited to 1080p. Because the entire 360 degrees is being captured within a resolution of only 1080p, and because you’re only looking at a portion of the panorama at any given time, the equivalent resolution is relatively low. If being able to capture 360-degree videos is important to you, I would recommend looking for a 4k-capable spherical camera.

There are many ways to share images taken with the Theta.

First, you can sign up for a free account on Theta360.com, which allows you to upload images and videos.  You can upload either with the Theta smartphone app or the Theta desktop software.  When you upload an image, you can select whether the images are public or unlisted.   As an example, here is my account on Theta360.com.

Once uploaded, the images are interactive, and the viewer can pan around or zoom in as in a photosphere.  The photosphere can even be viewed on smartphones.  To share the uploaded image with your audience, you can just send them a link to the uploaded image on Theta360.com.  Currently, Theta360.com allows automatic sharing with Facebook, Twitter, and/or Tumblr.

Other than Theta360.com, there are several other sites that will host your photosphere, with varying degrees of functionality.

Google StreetView: you can upload photospheres of places.  In addition to a typical photosphere view, the uploaded photospheres can be viewed on Google Cardboard.

– YouTube: you can upload 360-degree videos to YouTube, but first you need to convert the video using the Theta desktop app.
– Spinnable: a social media platform for sharing 360-degree photos and videos.  Available as an app for iPhone (Android, Gear VR and browser versions TBA).  More info here.
– Kuula.co: a browser-based social media platform for sharing 360-degree photos.  More info here.
– Metta VR: a browser-based social media platform for sharing 360-degree videos. More info here.
– Microsoft PhotoSynth.  Now includes support for the Theta.
– Flickr: Flickr now supports photospheres.  Just upload the equirectangular panorama.  Flickr will recognize it as a photosphere.
– Picasa and Google+ Photos: Picasa and Google+ will automatically recognize equirectangular panoramas and allow you to view them as a photosphere.
– Sphereshare.net: a website for sharing photospheres.
– Instagram.  At the time of this writing, Instagram does not yet support photospheres, but Theta users are posting projections to Instagram such as tinyplanet or rabbit hole projections.

A photo posted by Mic Ty (@creadvty) on Jan 13, 2016 at 4:03pm PST


Composing on the Theta might seem easy because it captures everything around it.  But it’s actually challenging for several reasons: First, the camera’s position has a very significant impact on the image because of the very short focal length, which exaggerates distances and proportions of compositional elements.  In other words, close things appear closer and disproportionately larger, while far things appear farther and disproportionately smaller.  Second, the camera’s orientation may affect how easily the viewer can control the photosphere.  If the camera is vertical, the photosphere controls are easy and intuitive.  If the camera is in any other position, such as diagonal, the photosphere controls can become confusing.  Third, because the Theta captures everything around it, it is very easy to mess up the composition with distracting elements.  Finally, Theta cameras don’t have a built-in preview screen, and only the Theta S has live view capability (with a smart device), while the original Theta and m15 have no way of previewing the composition.

Here are some tips/suggestions:

– If you want subjects to appear about the same, put the subjects at equal distance and height from the camera.
– If you are triggering the shutter on the Theta instead of the app, consider pressing the shutter with the tip of your index finder to move your fingers and hand further away from the lens.
– The orientation of the camera affects the appearance of the image.  Viewed as a photosphere, the impact is on the viewer’s control.  Viewed as a 2D projection (equirectangular or otherwise), the orientation changes the appearance of the projection, although this can be adjusted with a panorama editing program.


As mentioned, the native image format of the Theta is a 360-panorama with equirectangular projection, in JPEG format.

Simple Editing

Ricoh offers companion apps called Theta+ and Theta+ Video for editing images and videos respectively.  Both Theta+ apps allow you to apply Instagram-style filters.  Theta+ also allows the user to change the projection type from stereographic (“mirror ball”), tiny planet, equirectangular, or rectilinear.

In addition to the Theta+ apps, you can also use image editing apps to edit the equirectangular JPEGs.  After editing them, you can still view them on the Theta app and publish them from there.


Advanced Editing

It is also possible to edit Theta images within your normal Lightroom or Photoshop workflow.  First, the Theta images can be imported to your catalog as you would any other photo (in my case, I created a separate panorama folder in my catalog).  The equirectangular panoramas can then be edited just like other photos.

In Lightroom, you can add the Ricoh Theta desktop app (or another panoramic photo editor) as an external editor.  From Lightroom, you can choose to edit with the Ricoh Theta desktop app to be able to quickly view a photosphere, or capture a particular perspective/orientation, or publish to the Theta360.com website.

There are many other programs for editing panoramas such as Hugin, PTGui, Panotools, Pano2VR or Autopano.



There are several accessories that can be useful for the Theta:

– Strap attachment. Ricoh sells a strap attachment that attaches to the tripod socket of the Theta so you can attach a wrist strap to the Theta. I think the attachment is quite expensive. I instead use the BlackRapid FastenR Hitch for the same purpose.
– Eyeglass case. To protect the Theta, I put it in a hard eyeglass case, which is more protective than the soft case that comes included with the Theta.
– TH-1 Hard case. The TH-1 case doubles as a case and water resistant cover. The case also allows the Theta to stand on flat surfaces.  Unfortunately, the cover of the TH-1 can create additional distortion and glare (from sun’s reflection and from the camera’s reflection). I usually carry the Theta in the TH-1 case. When I want to use the Theta, I merely uncover the TH-1, and I use the Theta with the TH-1 base.
– Tripod/selfie stick. I use a combination selfie stick and tripod from iKross.
– Waterproof case. You can use the Theta underwater using a waterproof case for smartphones. It is not as clear as the image you’ll get from the TH-1 but you can still press the Theta’s buttons, and I’ve used the Theta with such a case underwater.


– LG 360 Cam ($199) – fully spherical camera similar to the Theta with 16mp photo resolution and 2k video resolution.  More info here.
– Samsung Gear 360 ($350) – fully spherical camera with 4k resolution video, compatible with the latest Samsung flagship phones (S6 and above).  Full review here.
– Vuze ($899) – fully spherical camera with 3D 360-degree video with 4k resolution. Available in October 2016. Preview here.
Insta360 Nano ($199) – fully spherical camera that attaches to an iPhone. More info here.
– Kodak SP360 – 360 x 214 degrees.  Samples here   http://kodakcamera.pixpro-sp360.com/  The SP360 relies on a single lens and single sensor.  To provide a 360-degree view, the lens is typically pointed upward, and the 360-degree view is taken from the periphery of the lens, similar to how catadioptric 360-degree mirrors are used but without the blind spot in the middle.  I haven’t used the SP360 or SP360-4k myself, but the SP360’s design seems to sacrifice image quality.  First, the vertical field of view is only 214 degrees (as opposed to 360 degrees with the Theta).  Second, as with most lenses, the highest image quality is typically from the middle of the lens, with the outer parts of the lens having progressively lower image quality.  However, to provide a 360-degree view, the SP360 uses the outermost part of its lens, i.e. the part with the lowest image quality, while the sharpest part is pointed to the sky.  Not surprisingly, the sample images from the SP360 have noticeably lower quality than even the original Ricoh Theta (never mind the S).  Kodak also emphasizes usage for video, which makes the discrepancy less noticeable because of the lower resolution of 360 videos.
The Kodak SP360 4k ($499) has higher resolution, but has the same design issue that relies on the weakest part of the lens. For higher image quality and/or for a full photosphere, you can combine two SP360 cameras back-to-back.  To Kodak’s credit, they have software that automates stitching the two videos together.  However, using two SP360 cameras increases the cost.
– 360fly and 360fly 4k similar to the Kodak SP360.  Uses one sensor and one ultrawide fisheye lens.  Waterproof.
– Nikon Keymission 360. This camera uses two fisheye lenses like the Theta. It promises 4k video resolution but I speculate that it will cost more than the Theta S. It is due for release this October 2016.
– V.360 ($449) – 360×60. Single 16mp 1/2.3 sensor. Single catadioptric lens design.
– Bublcam ($799). 360 x 360. 4 cameras.
– Luna 360 ($299 – $399). Crowdfunded 360 x 360 camera. Uses two 190-degree lenses with 5mp sensor.
– Giroptic 360cam ($499). 360 x 300. 3 185-degree lenses. Waterproof.
– NCTech iris360 – not portable, takes 2 minutes to stitch, huge nadir (360 x 295). $2000.
– Catadioptric adapters for phones and cameras.


A photo posted by Mic Ty (@360rumors) on Apr 1, 2016 at 12:43pm PDT



It’s been a long time since I have found a camera that I found as intriguing and unique as the Ricoh Theta S. It’s an amazing camera that creates many possibilities for both casual users and artists looking for a new creative tool.
For a few years now, the Ricoh Theta has been the most popular spherical 360-degree camera for good reason.  It provided the best balance of image quality, usability and cost in a convenient form factor.
However, in 2016, the Ricoh Theta S has several competitors, most notably including the more affordable LG 360 Cam and the Samsung Gear 360 with 4k video.  There’s no question that the Ricoh Theta S is a very good spherical camera.  The question is, how well does it stack up against its new competition in 2016?
Here are what I believe to be the Theta S’ strengths compared to other 360-degree cameras in 2016:
1. Full exposure controls.  Strangely, the Theta S is one of the few cameras in its class that has full exposure controls.  You can switch from auto, to shutter priority, to ISO priority, to full manual.  (Note: the aperture physically cannot change, as with most cameras in this class).  On the LG 360 Cam, you can only switch exposure from Auto to one of the presets such as Sports, Night time, etc.   On the Gear 360, you can exposure compensation and change the maximum Auto ISO but otherwise there is no control over exposure.  Note: the LG 360 Cam also has full manual controls, but the slowest shutter speed is 1/2 sec.
2. Form factor.  The Theta S’ slim design is easy to hold and very convenient for carrying it anywhere in your pants pocket.  By contrast, the Samsung Gear 360’s spherical body is not easily pocketable.
3. Best stitching.  Among current 360-degree cameras, the Theta still has the smallest distance between lenses because of its unique folding optical path. The smallest distance between lenses means it has the least parallax stitching error.  It also has a very good stitching algorithm.  Because of those factors, it has best-in-class stitching.
4. Compatibility (iOS and Android).  Ricoh is committed to supporting both iOS and Android.  Samsung appears intent on keeping the Gear 360 exclusive to its flagship phones.  As for the LG 360 Cam, some users have reported incompatibility with some Android phones.
5. A true intervalometer.  The Theta S is one of the few cameras that has a true interval shooting mode, automatically taking photos at regular intervals.  An intervalometer has several applications such as allowing aerial 360 photos from a drone even when the camera is out of remote shutter range.  Other cameras such as the Gear 360 have a time lapse mode (the Theta S’ Theta+ app also has a time lapse mode) but time lapse is not a real substitute for true interval shooting mode.
6. Waterproof hardcase.  The Theta S has an inexpensive waterproof hardcase, unlike the LG 360 Cam. The Gear 360 will have a waterproof case as well, although it will be more expensive.
7.  Third party apps.  Ricoh is encouraging developers to create third party software for the Ricoh Theta and has released an SDK to them.  For example, there are apps for automatically bracketing exposures for HDR.  Ricoh has also sponsored contests for Theta apps, such as the ongoing IoT Developers Contest.
8.  Live stream and video chat.  The Theta S is one of the few 360 degree cameras that has live stream capability.  Ricoh will also add a video chat capability.
9.  Orientation sensor that works.  A vertical orientation sensor makes it easier to view photos that were taken at an angle.  Although some other cameras do have an orientation sensor, the Theta S’ sensor is more reliable.  The Gear 360 for example, has a temperamental orientation sensor that works as often as it fails.
10.  Solid manufacturer support.  Ricoh is solidly behind the Theta S and issues frequent firmware updates and frequent app updates.  For example, the self-timer was added via firmware.  Ricoh also has issued a new Theta every year since the original one came out in 2013.
LG’s support for the 360 Cam is unknown because it is not really a camera company.  As for Samsung, they have a spotty track record for supporting their cameras.  They had a partnership with Pentax but they eventually abandoned it.  They created their own NX mirrorless cameras, and just when they were winning accolades with their NX1 and NX500 (reviewed here), they suddenly abandoned their NX cameras as well.
To be fair, the Theta S does have some weaknesses:
– its 360-degree video quality was good enough in 2015, but in 2016, the video quality is marginal compared to the LG 360 Cam and Samsung Gear 360
– weak WiFi signal for live view; occasionally can’t connect to the app for unknown reasons
– can’t add spare battery or add extra memory
– need to be careful to avoid damaging the lenses.
I am working on a direct comparison between the Ricoh Theta S and the Samsung Gear 360, which I hope to have ready soon.

If you found this review helpful and would like to get a Ricoh Theta, please consider purchasing through this Amazon affiliate link (it adds nothing to your cost) to support further tests on the Ricoh Theta S and other 360 degree cameras. Thanks!

A photo posted by Mic Ty (@360rumors) on Mar 24, 2016 at 12:02pm PDT


I’ve been learning photography since 2007.  I’ve had everything from a point and shoot to full frame, and 35mm film.  Here is a partial list of the cameras and lenses I’ve had.  I’ve been shooting with a 360-degree camera since June 2015, starting with the Ricoh Theta, Theta m15, Theta S, and now the Gear 360.  I started 360rumors.com because I’m passionate about 360 photography.
Facebook: 360rumors (just launched!)
Twitter: @360rumorsblog
Some of my spherical photos: https://theta360.com/users/31612#
Kuula.co: @360rumors
Spinnable: @creadvty

About the author

Mic Ty


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  • How is the tripod threads. Are the made of plastic? And also how is the wifi connectivity. Heard that there are some problems with it, Is it possible for us to hide and operate the camera staying connected to its wifi?
    Also, i would like to know if it is better than samsung gear 360, however a new version of gear 360 is going to be released soon. So, in what way it is going to be better than theta s?