GoPro recently announced significant price changes to their lineup including GoPro Max in response to missing revenue estimates.
THIRD-PARTY SITE PRICE CHANGES
GoPro products are now available on 3rd party sites such as Amazon for the same price as gopro.com. Previously, GoPro cameras were around $100 less on Gopro.com as long as you agreed to get a 1 yr subscription for free.
The subscription wasn’t available on Amazon and other sites, which made it $100 cheaper to get GoPro cameras from gopro.com. This clever marketing tactic not only increased GoPro’s revenues from subscription but it diverted sales from third parties to Gopro.com, decreasing GoPro’s costs of commissions to third parties.
With the revenue miss, GoPro may be realizing that they need third parties after all to sell their cameras, and so they removed the $100 discount for those who opted for subscriptions, bringing parity to prices on third party sites. GoPro also adjusted the prices of their cameras.
PRICE CHANGES TO LINEUP
The Hero 11, which was $499 ($399 after gopro discount) was adjusted to $399. GoPro max, which was also $499 ($399 with GoPro discount) did not receive a similar price adjustment, which effectively increased its price to $499.
This is a surprising move given that it already faced stiff competition from the Insta360 X3, which is a newer camera with more features.
Is GoPro conceding the 360 camera market to Insta360?
Or are they testing the $499 price for their next 360 camera?