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Next GoPro Fusion likely to be released Fall 2019

GoPro had its Q2 2019 Earnings Call today.   CEO Nick Woodman noted that “the HERO7 line plus our spherical camera, Fusion, were the top four selling cameras in our category.” GoPro also reiterated their excitement for their new product lineup.   They also said that the new products will launch in Fall 2019.  GoPro is so optimistic about their new products that they predicted better profitability in Q4 because of the new products:  “We’re further encouraged on the second half outlook given positive feedback from both channel and retail partners on our fall product lineup. And we expect a mix of cameras to remain skewed to the high end and as a result, we continue to expect ASPs to be above $280 per camera for the year.”

Unlike the Q1 earnings call, they didn’t specifically mention that the product launch will include the next GoPro Fusion.  Nonetheless, during the Q&A portion of the earnings call, one analyst specifically asked about the next Fusion.   The analyst had commented on GoPro’s expectation of a higher ASP (average selling price) in Q4 2019, and he asked whether this was because of the Fusion “refresh.”  After pausing a bit, Nick only said, “Multiple products in our roadmap are going to contribute to this,” without saying anything further.

If you haven’t seen my video about the next Fusion, here it is.  Meanwhile the GoPro Fusion has been heavily discounted to $299 (from the original $699):

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  • GoPro went back to pre-announced new products well before they were ready on the Q1 results call Nick Woodman commented, “… I am happy to share that we are planning an exciting refreshed lineup at all price points in Q4, including our next generation spherical camera”. My biggest fear is GoPro will be sandwiched between a delivery commitment and a moving requirements list triggered by the Dji Osmo Action camera.

    This call (Q2) actually didn’t add anything new to that comment.

    Last fall GoPro went into consumer electronics, a new market for GoPro using products they had. As a marketing company they have a good skill set.

    DJI osmo pocket and osmo action will impact GoPro despite what GoPro is saying. The move to Mexico to get around the US Chinese tariffs is a level of complexity in addition to that GoPro is dealing with DJI competition.

    We will see how GoPro deals with it all especially with a new 360 they will need to introduce.